Privacy Policy

Privacy Policy

Table of Contents

1. Controller and Data Protection Officer Contact Information
 a. Data Controller
 b. Data Protection Officer Contact Details

2. Categories of Data Processed, Purposes of Processing, and Description of Processing Activities
 a. Types of Data Processed
 b. Processing of Special Categories of Data (Article 9(1) GDPR)
 c. Categories of Data Subjects

3. Purposes of Data Processing via Our Website

4. Individual Processing Activities on the Website
 a. Collection of Usage Data
 b. Content and Contact Data for Real Estate Valuation Reports
 c. Delivery of Real Estate Valuation Results by Email
 d. Contact by Telephone
 e. Transfer of Your Data to Our Partner Real Estate Service Providers
 f. Comparison and Brokerage Services for Other Products (e.g., Energy Systems)
 g. Real Estate Financing Offers
 h. Telephone Verification
 i. Responding to Inquiries and User Communication
 j. Direct Marketing and Advertising via Email, Phone, SMS, and Postal Mail
 k. Business Analysis and Market Research
 l. Website Hosting

5. Information on Tools Used on the Website and Cookies Set by These Tools
 a. Information on Cookies
 b. Cookie Consent Tool by Usercentrics
 c. Technically Necessary Cookies in Questionnaires
 d. Use of Google Services on the Website
  aa. Google Analytics
  bb. Google Re-/Marketing
  cc. DoubleClick
  dd. Google Maps
  ee. Google Tag Manager
  ff. Google Fonts
 e. Use of Smartlook
 f. Use of Outbrain
 g. Use of Taboola
 h. Use of Facebook Re-/Marketing
 i. Use of Microsoft Advertising / Bing Ads
 j. Use of LinkedIn Insight

6. Integration of Social Media Platforms such as Facebook and Instagram

7. Data Retention and Deletion at Ausbauwerk GmbH

8. Data Subject Rights

9. General Information on Technical and Organizational Security Measures at Interlead GmbH

10. Additional Notes

Protecting your personal data and privacy is extremely important to us.
This Privacy Policy explains how we process personal data collected when you register to receive quotations or cost estimates on our website, access the website https://ausbauwerk.de/ or its subpages (collectively referred to as “the Website”), or contact us to use the services provided by Ausbauwerk GmbH.

1. Controller and Data Protection Officer Contact Information

a) Data Controller

This Privacy Policy applies to the website Ausbauwerk.de (hereinafter referred to as “Ausbauwerk” or “the Provider”), operated by:

Ausbauwerk GmbH
Represented by the Managing Director: Hien Pham

Address:
Händelstrasse 37 A
45966 Gladbeck, Germany

Phone: +49 1511 6524554
Email: hien.pham@ausbauwerk.com

Ausbauwerk.de takes the protection of your data very seriously and strictly complies with all data protection laws.
The following declaration provides you with an overview of how we ensure this protection, which types of data are collected, and for what purposes they are processed.

b) Data Protection Officer

If you have any questions regarding data protection, please contact us at:
📧 hien.pham@ausbauwerk.com

Data Protection Officer:
Ausbauwerk GmbH
Händelstrasse 37 A
45966 Gladbeck, Germany
Phone: +49 1511 6524554

2. Categories of Data Processed, Purposes of Processing, and Description of Processing Activities

a) Types of Data Processed

We may process the following categories of data:

• Basic personal data (e.g., name, surname)

• Contact details (e.g., email address, phone number)

• Address data (e.g., place of residence)

• Content data (e.g., property details provided in comparison requests)

• Financial advisory data (e.g., occupation, date of birth, nationality)

• Contract data (e.g., comparison request details, referred providers)

• Usage data (e.g., visited pages, engagement, session duration)

• Technical/communication data (e.g., device info, IP address)

b) Processing of Special Categories of Data (Art. 9(1) GDPR)

No special categories of personal data (such as health, religion, or political opinions) are processed on the Ausbauwerk website.

c) Categories of Data Subjects

Data processing may apply to the following groups:

• Interested parties (potential customers)

• Suppliers / Business partners

• Visitors and online users

In the following sections, all these individuals are collectively referred to as “users”.

3. Purposes of Data Processing via Our Website

Personal data collected through our website is processed for the following purposes:

• To provide and manage comparison and brokerage services, and to respond to valuation requests in the best possible manner.

• To process and refine user requests, forward data to suitable providers, ensure quality assurance, and assist in scheduling appointments.

• To ensure service quality and respond to individual inquiries.

• For marketing, advertising, and market research purposes (including cooperation with third parties).

• To analyze user behavior to optimize website content and experience.

• To facilitate online services and related functionality.

• To broker contracts between users and partner providers, including the calculation and settlement of commissions.

• To implement security measures ensuring the safety of data and systems.

4. Individual Processing Activities on the Website

a) Collection of Usage Data

When you access the Ausbauwerk portal, our system automatically records certain information transmitted by your browser.
This data is used solely to maintain website stability and improve services, not to personally identify you.

Data collected includes:

• IP address (anonymized)

• Accessed pages or files

• Date and time of access

• Data volume transferred

• Access success or failure message

• Referrer page or search keyword

Purpose: Website security and fraud prevention
Legal basis: Art. 6(1)(f) GDPR – legitimate interest in security
Retention period: Up to 7 days

b) Processing of Content Data and Contact Information to Generate a Real Estate Valuation Report

We provide a free real estate valuation service.
To use the service, you must enter property details and personal data in the online form.
Only after you complete the form and click “View Results” will the data be transmitted to Ausbauwerk GmbH.

Data collected includes:

• Property data (type, location, size, year of construction, condition, purpose of use, reason for sale, etc.)

• Name, email address, and phone number

We may contact you by phone to clarify information and will only share your data with partners after your explicit consent (verbally or by email).
Legal basis: Article 6(1)(a) GDPR – Your consent.

c) Sending Valuation Results via Email

The valuation results (as an estimate) are displayed on the thank-you page and additionally sent by email (in PDF or text format).
We use your name and email address to send this information and may send future updates on your property’s value.
Legal basis: Consent under Article 6(1)(a) GDPR.

d) Contact by Telephone

After submitting a valuation report, we may call you (Monday to Sunday, including public holidays) to:

• Clarify questions about the valuation result

• Present brokerage or promotional offers

• Check whether you have received all three partner offers

• Reconnect if you plan to sell your property later

Legal basis: Consent under Article 6(1)(a) GDPR.
We may authorize FE Leads GmbH to conduct these calls under a data processing agreement that ensures GDPR compliance.

e) Transfer of Data to Real Estate Partners

To respond to your request, we may forward your information to our real estate distribution partners.
These partners are independently responsible for processing your data.
Legal basis: Consent under Article 6(1)(a) GDPR.
Data will be deleted six months after the last contact, unless longer retention is required by law.

f) Comparison and Brokerage Services for Other Products (e.g., Energy Systems)

The data you provide in comparison forms is used to:

• Process your request

• Contact you by phone for clarification

• Recommend up to three suitable providers

• Facilitate appointment scheduling between you and the providers

Legal basis: Consent under Article 6(1)(a) GDPR.

g) Real Estate Financing Advisory Service

We provide a free financial advisory service.
After completing the online form, we forward your data to Immobilien Scout GmbH (ImmoScout24) to connect you with up to three financial partners.
These partners will contact you by email or phone with suitable loan offers.

Data collected includes:
Project type, loan amount, equity, income, employment status, address, date of birth, email, phone number, etc.

Legal basis: Consent under Article 6(1)(a) GDPR.
You may withdraw your consent at any time without affecting the legality of prior processing.

h) Phone Verification

We use your name and phone number to verify and clarify details in your comparison request.
Legal basis: Consent under Article 6(1)(a) GDPR.
FE Leads GmbH may be commissioned for this purpose under a data protection agreement.

i) Responding to Inquiries and User Communication

If you contact us via email or social media, we process your data to respond to your inquiry.
Such requests may be stored in our CRM system.
Legal basis:

• Article 6(1)(b) GDPR – For pre-contractual measures, or

• Article 6(1)(f) GDPR – Our legitimate interest in responding to your inquiries.

j) Direct Marketing via Email, Phone, SMS, and Mail

You can subscribe to receive promotional information about real estate-related products and services (valuation, financing, sales, brokerage, renovation, etc.).
This will only occur with your explicit consent.
You can unsubscribe at any time via the link in the email or by contacting Interlead GmbH.
Legal basis: Article 6(1)(a) GDPR – Consent.
Your data will be deleted after unsubscribing or if no interaction occurs in future campaigns.

k) Business Analytics and Market Research

We analyze anonymized data to:

• Assess market trends

• Understand user needs and behavior

• Improve our services

Legal basis: Article 6(1)(f) GDPR – Legitimate interest in business optimization.
Only anonymized data is used, which cannot identify individuals.

l) Website Hosting

Our website is hosted by Kinsta Inc. (USA), certified under the EU–U.S. Data Privacy Framework, ensuring a protection level equivalent to EU standards.
Kinsta processes anonymized data on behalf of Interlead GmbH under a GDPR-compliant data processing agreement.
Legal basis: Article 6(1)(f) GDPR – Legitimate interest in maintaining the website.

5. Notes on Tools Used on Our Website and the Cookies They Set

a) Information About Cookies

Our website uses cookies—small text files stored by the browser on the user’s computer.
When you access our site or consent to cookie use, a cookie is saved in your browser or operating system.
This file contains a unique string that allows recognition of your browser on return visits.
Cookies are also used for technical configurations necessary for website functionality.

b) Usercentrics Cookie Management Tool

We use the Usercentrics GmbH (Rosental 4, 80331 Munich, Germany – usercentrics.com/de) consent management platform to legally record and manage your cookie preferences.
Usercentrics acts as a data processor under Article 28 GDPR, based on a signed data protection agreement.

When you visit our website, the following data is transmitted to Usercentrics:

• Your consent or withdrawal

• Anonymized IP address

• Browser information

• Device information

• Timestamp of visit

A cookie is stored in your browser to document whether you consented or declined.
The purpose is to store legally valid proof of consent. Analytical cookies are only used to improve website quality with your consent under Article 6(1)(a) GDPR.

You can manage cookies directly in your browser — disable, restrict, or delete them (including automatically). However, disabling cookies may limit some website functions.
Detailed cookie information is available via the Usercentrics widget (blue circle icon at the bottom-left corner). You can adjust or withdraw consent at any time.

c) Necessary Cookies in Questionnaires

If you fill out a needs assessment questionnaire to receive offers, data will be temporarily stored in a cookie before submission, ensuring no answers are lost.
This cookie is technically necessary under §25(2) No. 2 TDDDG.

d) Use of Google Services

We use several tools from Google LLC, including:

aa) Google Analytics
Used to analyze how users interact with our website.
Google Ireland Ltd. (Gordon House, Barrow Street 4, Ireland) is the EU representative.
User IPs are anonymized within the EU; data is primarily stored on US servers.
We have a data processing agreement with Google and Standard Contractual Clauses to ensure GDPR compliance.
Google is certified under the EU–US Data Privacy Framework.
Only active with your consent (Article 6(1)(a) GDPR).
Opt-out: 👉 https://tools.google.com/dlpage/gaoptout

bb) Google Remarketing / Ads
Shows ads based on user interests using anonymized cookie data.
Legal basis: Article 6(1)(a) GDPR (consent).
Opt-out: 👉 http://www.google.com/ads/preferences/

cc) DoubleClick / AdSense / Tag Manager
Facilitates ad display from third parties. Data may be transmitted to US servers.
Legal basis: Article 6(1)(a) GDPR (consent).

dd) Google Maps
Displays embedded maps; Google may associate your visit with your account.
Legal basis: Article 6(1)(a) GDPR (consent).
Log out from Google to avoid linkage.

ee) Google Tag Manager
Manages Google tags like Analytics or Ads; does not collect personal data.
Legal basis: Article 6(1)(f) GDPR (legitimate interest in marketing efficiency).

ff) Google Fonts
Fonts are hosted locally on our server; no data is sent to Google.
Legal basis: Article 6(1)(f) GDPR (UX optimization).

e) Smartlook

Records anonymized browsing behavior for UX analysis (videos of user interactions).
Active only upon cookie consent. Data is processed anonymously by Smartsupp.com, s.r.o. (Czech Republic).
Legal basis: Article 6(1)(a) GDPR (consent).
Opt-out: 👉 https://www.smartlook.com/opt-out

f) Outbrain

Outbrain Inc. (USA) collects anonymized web usage data (IP, device, visited pages, time, referrer) to display personalized ads.
Legal basis: Article 6(1)(f) GDPR (legitimate interest in ad optimization).
Certified under EU–US Data Privacy Framework.
Opt-out: 👉 https://my.outbrain.com/recommendations-settings/home

g) Taboola

Taboola (Israel) provides content and personalized ad recommendations.
Data is processed anonymously and stored for 13 months before anonymization.
Legal basis: Article 6(1)(f) GDPR (legitimate interest).
Opt-out: 👉 https://www.taboola.com/privacy-policy#user-choices-and-optout
Data transfer to Israel is legally permitted by the EU.

h) Facebook Remarketing (Facebook Pixel)

Tracks and measures ad performance via Meta Platforms Ireland Ltd.
User activity is anonymous to us but may be linked to Facebook accounts.
Legal basis: Article 6(1)(a) GDPR (consent).
Opt-out: 👉 https://www.facebook.com/settings?tab=ads

i) Microsoft Advertising / Bing Ads

Tracks ad clicks from Bing; data is anonymized and retained for up to 180 days.
Microsoft Corporation (USA) complies with the EU–US Data Privacy Framework.
Opt-out: 👉 http://choice.microsoft.com/de-DE/opt-out

j) LinkedIn Insight

Analyzes ad campaign performance via LinkedIn Insight Tag (LinkedIn Ireland Unlimited).
Tracking occurs with your cookie consent.
Legal basis:

• Article 6(1)(a) GDPR (consent)

• Article 6(1)(f) GDPR (legitimate interest)
  LinkedIn is certified under the EU–US Data Privacy Framework.

6. Integration of Social Media Platforms such as Facebook and Instagram

Our website integrates social media platforms via simple links.
This means that data will only be transmitted to the respective social media platform when you click on the corresponding link.

We have included links on our website to the services of the following companies:

Instagram

When you click on the Instagram icon, a direct connection is established to the service provided by
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
For details on the data collected and how it is used, please refer to the provider’s privacy policy:
🔗 https://help.instagram.com/

Facebook

When you click on the Facebook icon, a direct connection is established to the service provided by
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
For details on the data collected and how it is used, please refer to the provider’s privacy policy:
🔗 https://www.facebook.com/help

X (formerly Twitter)

When you click on the X (formerly Twitter) icon, a direct connection is established to the service provided by
Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
For details on the data collected and how it is used, please refer to the provider’s privacy policy:
🔗 https://twitter.com/de/privacy

Xing

When you click on the Xing icon, a direct connection is established to the service provided by
New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.
For details on the data collected and how it is used, please refer to the provider’s privacy policy:
🔗 https://privacy.xing.com/de/datenschutzerklaerung

LinkedIn

When you click on the LinkedIn icon, a direct connection is established to the service provided by
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Pl, Grand Canal Dock, Dublin 2, Ireland.
For details on the data collected and how it is used, please refer to the provider’s privacy policy:
🔗 https://www.linkedin.com/legal/privacy-policy

7. Data Retention and Deletion at Ausbauwerk GmbH

Personal data processed by Interlead GmbH is stored in accordance with legal requirements and only for as long as necessary for the respective processing purpose.

Specifically:

Data is retained only as long as required to fulfill contractual purposes (e.g. providing, comparing, or brokering services).
Such data, which is essential for regular business communication and service processing, is stored for up to 6 months after the last contact.

If personal data is processed based on Article 6 (1)(f) GDPR (legitimate interest), the data will be deleted as soon as the user exercises their right to object under Article 21 (2) GDPR.

Furthermore, data may be retained for longer periods if required by statutory retention obligations pursuant to Article 6 (1)(c) GDPR, specifically:

• 10 years according to §§147 (1) AO and §§257 (1) Nos. 1, 4, (4) HGB
  (including: books, accounting records, reports, business and tax documents, etc.)

• 6 years according to §257 (1) Nos. 2, 3, (4) HGB
  (including: business correspondence, commercial contracts, etc.)

If you have given consent for data processing, it remains valid until you withdraw it.
If there is no further interaction or storage is no longer required, your data will generally be deleted within 6 months after the last contact, unless longer retention is required by law.

8. Your Rights as a Data Subject

As the data subject, you have the following rights under the General Data Protection Regulation (GDPR):

Right of Access (Article 15 GDPR)
You have the right to obtain confirmation as to whether your personal data is being processed, and, if so, access to this data and related information.
(Note: This right may be restricted under German law – §34 BDSG.)

Right to Rectification (Article 16 GDPR)
You have the right to request correction of inaccurate data or completion of incomplete personal data.

Right to Erasure (“Right to be Forgotten”) (Article 17 GDPR)
You have the right to request deletion of your personal data, for example when it is no longer necessary for its original purpose or there is no legal basis for its processing.

Right to Restriction of Processing (Article 18 GDPR)
You have the right to request restriction of processing in certain cases, for example when the accuracy of data is contested and pending verification.

Right to Data Portability (Article 20 GDPR)
You have the right to receive your personal data in a machine-readable format or have it transmitted directly to another controller, where technically feasible.

Right to Object (Article 21 GDPR)
You have the right to object to the processing of your personal data based on reasons related to your particular situation.
However, Interlead GmbH may continue processing if there are compelling legitimate grounds or for the establishment, exercise, or defense of legal claims.

Right to Object to Direct Marketing (Article 21 (2) GDPR)
You may object at any time to the processing of your data for direct marketing purposes (including by phone, email, or SMS).
Once you object, we will cease processing for such purposes immediately.

Right Not to Be Subject to Automated Decision-Making (Article 22 GDPR)
We do not carry out automated decision-making (including profiling) that would produce legal effects or similarly significant impacts on you without your consent.

Right to Withdraw Consent
You may withdraw your consent at any time by emailing:
📧 hien.pham@ausbauwerk.com

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
If you object to the use of your email address or phone number for advertising, we will stop contacting you immediately (except for basic communication costs charged by your provider).

Right to Lodge a Complaint
You have the right to lodge a complaint with a data protection supervisory authority – either in your place of residence or with our competent supervisory authority:

Data Protection Supervisory Authority:
Ausbauwerk GmbH
Händelstrasse 37 A
45966 Gladbeck, Germany
Phone: +49 1511 65 24554

9. General Information on Technical and Organizational Data Protection at Ausbauwerk GmbH

We adhere to the principles of data minimization and limitation. Therefore, your personal data is stored only for as long as necessary to achieve the purposes outlined here or for the legally required retention period.
Once the purpose no longer applies or the retention period expires, the corresponding data is automatically blocked or deleted in accordance with legal regulations.

We implement appropriate organizational, contractual, and technical security measures in line with current technological standards to ensure compliance with data protection requirements.
These measures are designed to protect your data against accidental or intentional manipulation, loss, destruction, or unauthorized access by third parties.

10. Further Information

We reserve the right to update this privacy policy periodically to ensure that it complies with current legal requirements or to reflect changes to our services, such as the introduction of new offerings.

When you revisit our website after an update, the new privacy policy will apply.

Current version of this Privacy Policy: 30 April 2024